Team

Role at Catalyst

As Principal Web & Digital Solutions Partner, Pankaj Chauhan leads Catalyst’s strategic web development and digital platform initiatives, providing technical leadership, architectural insight, and implementation expertise across client-facing digital products and internal systems.

In this principal role, Pankaj works closely with Catalyst leadership and cross-functional teams to ensure that web applications, digital platforms, and customer experiences are engineered with performance, scalability, and user-centered design in mind.

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Professional Summary

Pankaj Chauhan is a seasoned web development professional and core team member at AceWebX, a full-service digital solutions firm based in Mohali, India, specializing in web design, custom development, mobile app delivery, and digital marketing. LinkedIn

With years of experience in building dynamic web platforms and a commitment to technical excellence, Pankaj brings deep expertise in front-end and back-end web technologies, digital optimization, and delivering technical solutions that align with business goals.

He has been recognized by his company for dedication, positive impact, and consistent contributions — celebrating multiple work anniversaries with AceWebX. LinkedIn+1

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Core Expertise

• Web Development & Architecture — Building responsive, scalable, and secure web platforms tailored to client needs. LinkedIn
• Full-Stack Implementation — Hands-on experience creating both front-end and back-end systems for modern web applications. LinkedIn
• Digital Product Delivery — Managing development pipelines that balance quality, performance, and delivery timelines. LinkedIn
• Collaborative Software Engineering — Partnering with design, QA, and product strategy teams to create cohesive digital experiences. LinkedIn
• Adaptive Problem Solver — Skilled at diagnosing technical challenges and applying practical coding solutions that elevate product quality.

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Professional Experience

AceWebX — Web Development Partner & Lead Contributor
Sector 74, Sahibzada Ajit Singh Nagar (Mohali), Punjab, India

• Contributed to building high-impact web solutions including custom websites, portal systems, and application platforms. LinkedIn
• Collaborates closely with a multidisciplinary team delivering development, design, and digital marketing services. LinkedIn
• Recognized publicly by his company for commitment and positive influence on team performance and project success. LinkedIn

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How Pankaj Adds Value to Catalyst

Pankaj blends technical depth with collaborative execution, enabling Catalyst to confidently scale digital deliverables — from customer portals to web-based operational platforms. His leadership in development ensures that front-end quality, back-end stability, and user-driven outcomes are inherent to every product Catalyst releases.

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Company Context – AceWebX

AceWebX is a trusted provider of software development, web design, mobile app services, and digital marketing, serving clients worldwide with results-driven and cost-efficient solutions. LinkedIn

The firm is known for its team-oriented culture, technology focus, and commitment to quality — attributes that align with Catalyst’s own operational standards. Trustindex

About Noraiz

Noraiz Raja is a highly creative and user-centered Product & UX/UI Designer based in Lahore, Pakistan, with proven experience delivering polished digital design solutions for web and mobile platforms. His work demonstrates a strong command of modern product design principles, visual storytelling, and user experience strategy — making him a valuable design partner for Catalyst’s product-driven initiatives. Behance

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Role at Catalyst

As Principal UX/UI & Product Design Partner, Noraiz leads the visual and experience design for Catalyst’s client-facing and internal software products. He champions user-first design, turning complex business requirements into intuitive digital experiences that drive engagement and usability.

In this strategic design role, Noraiz collaborates directly with product owners, developers, and business strategists to ensure that each digital solution meets both functional and aesthetic excellence.

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Professional Summary

• Product Designer skilled in crafting design systems, UI/UX prototypes, and polished visual assets for digital products (web and mobile). Behance
• Portfolio showcases a range of design work including mobile apps, dashboards, and user-driven interfaces with clear attention to detail and usability. Behance
• Familiar delivering full design lifecycles — from wireframes and interaction models to high-fidelity screens and design specifications. Behance
• Demonstrates the ability to tailor aesthetic concepts to project goals, helping businesses translate ideas into engaging user experiences. Behance
• Active contributor on Behance, sharing case studies and UI work that reflect both creativity and practical problem-solving. Behance

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Core Expertise

• UX Research & User Journeys – Understanding user needs and translating them into actionable design insights.
• Interaction Design – Building intuitive flows and prototypes that reduce friction and elevate experience.
• Visual & Interface Design – Clean, modern, and consistent UI treatments aligned with brand and user context.
• Mobile & Web Product Design – Experience with responsive design for apps and platforms.
• Design Tools – Skilled in industry-standard design tools commonly used for product UI/UX.

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Notable Work

Noraiz’s Behance portfolio includes work such as:

• Mobile App Interfaces – Modern app UX/UI designs focusing on clarity and user engagement. Behance
• Web Product UI – Website re-design and dashboard interface projects with clean visual language. Behance
• Case Studies – Conceptual case work demonstrating problem framing, design thinking, and visual refinement. Behance

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Why Noraiz Matters to Catalyst

Noraiz brings a design-driven mindset to Catalyst — one that prioritizes human behavior, usability, and visual clarity. His contribution elevates product quality, enhances user satisfaction, and ensures that digital solutions are not only functional but meaningful to end users.

As Catalyst scales its product offerings and technical services, his role ensures that every digital interaction reflects thoughtful design and user focus.

Role at Catalyst

As Principal CAD Systems Architect, Linh Pham serves as one of Catalyst’s core technical partners responsible for the design, architecture, and execution of CAD-driven software systems across Catalyst client solutions. His role goes beyond development — Linh provides technical direction, feasibility guidance, and architectural leadership for CAD-centric products and internal platforms.

Linh is a long-term strategic partner who works alongside Catalyst leadership to translate engineering-grade requirements into scalable, production-ready CAD applications.

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Professional Overview

Linh Pham is the founder of 7CAD Programming and a senior CAD automation expert with over a decade of experience developing advanced AutoCAD plugins, custom drafting tools, and engineering productivity systems.

With a background in structural drafting and deep expertise in AutoCAD’s internal APIs, Linh specializes in turning complex drawing logic into repeatable, automated workflows that save time, reduce errors, and unlock data directly from CAD environments.

At Catalyst, Linh plays a principal role in shaping how CAD data, geometry, and workflows integrate into broader operational systems.

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Principal Responsibilities

• CAD Systems Architecture
  Leads the technical design of CAD-based applications, plugins, and automation frameworks used across Catalyst client engagements.
• Advanced AutoCAD Customization
  Develops high-performance AutoCAD add-ins using AutoLISP, .NET, and VBA for complex drafting, calculation, and data-extraction workflows.
• Engineering Workflow Automation
  Designs tools that convert drawings into structured data outputs for estimating, material takeoffs, compliance checks, and reporting.
• Cloud & Web-Enabled CAD Solutions
  Builds Forge-powered web applications and hybrid systems that bridge desktop CAD environments with cloud-based platforms.
• Technical Strategy & Advisory
  Advises Catalyst leadership on feasibility, scalability, and best-practice approaches for CAD-centric product development.

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Core Expertise

• AutoCAD API Development (AutoLISP, .NET, VBA)
• Custom Plugin & Add-In Architecture
• CAD Data Extraction & Geometry Analysis
• Engineering-Grade Drafting Automation
• Autodesk Forge & Web-Based CAD Tools
• Productized CAD Applications & Toolkits

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Notable Experience

• Founder of 7CAD Programming, delivering 200+ custom CAD tools and applications used internationally across engineering, construction, and design firms
• Creator of multiple production-grade AutoCAD utilities including rebar scheduling tools, batch block editors, polyline analysis tools, and parametric drafting systems
• Extensive experience building tools that operate directly inside CAD, not as external overlays — ensuring reliability, performance, and drawing-level accuracy

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How Linh Adds Value to Catalyst

Linh brings a rare combination of:

• Engineering intuition
• Deep CAD platform knowledge
• Software-level discipline

This allows Catalyst to confidently offer CAD-driven solutions that integrate seamlessly into larger operational, estimating, and production systems — without sacrificing technical rigor.

Role at Catalyst

As Principal Software Architect & Lead Developer at Catalyst, Faisal Sultan serves as the backbone of our technology delivery and product execution. He leads development across web, mobile, and AI-powered platforms, and is responsible for setting technical direction, maintaining engineering quality, and architecting scalable, production-grade systems that power Catalyst client solutions.

Faisal is our go-to technical expert for full-stack application architecture, AI integrations, and modern product engineering. His work ensures that Catalyst consistently delivers robust digital experiences and future-ready software products.

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Professional Summary

Muhammad Faisal Sultan is a seasoned full-stack developer and software architect with deep experience in web, mobile, and AI workflows. He is the founder of The Coding Buzz, a digital product studio that builds clean, performant, and user-centric applications for startups, agencies, and enterprise clients using modern full-stack technologies. LinkedIn+1

With 8+ years of professional experience, Faisal has executed complex delivery work across the following domains:

• Responsive Web Apps — React.js, Next.js, Tailwind, and scalable front-end architectures.
• Cross-Platform Mobile Development — React Native & Expo for iOS and Android.
• Back-End & API Design — Node.js, Express.js, Nest.js, and cloud-ready server architectures.
• AI Integration & Automation — LLMs, OpenAI APIs, and workflow automations for real-world applications. Upwork

His work is characterized by clean code, thoughtful architectures, and a focus on real-world business impact.

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Principal Capabilities

• Full Stack Development — Expert in both front-end and back-end stacks for modern web platforms. Upwork
• Cloud & DevOps — AWS, Firebase, serverless patterns, CI/CD, and scalable infrastructure. Upwork
• AI-Enhanced Products — Integrating LLMs and AI workflows into products for enhanced automation and interactivity. Upwork
• Mobile Engineering — End-to-end React Native delivery including native deployments. Upwork
• Product Systems Architecture — Designing systems for reliability, performance, and maintainability.

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Professional Experience

Founder & Principal Developer — The Coding Buzz

Karachi, Pakistan
Muhammad leads The Coding Buzz, where he and his team deliver enterprise-grade web & mobile applications, AI integrations, and workflow automation solutions. The company specializes in bringing ideas to reality using modern languages and frameworks with strong engineering practices. LinkedIn

Under his leadership, The Coding Buzz has earned recognition for:

• Building scalable digital products for diverse industries. LinkedIn
• Championing advanced stacks such as React, Next.js, Node.js, and OpenAI integrations. Upwork
• Delivering high-quality, maintainable code with a focus on performance and user experience. Upwork

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How Faisal Adds Strategic Value to Catalyst

Faisal is more than a developer:

• He architects robust engineering foundations for client solutions across web, mobile, and real-time systems.
• He brings hands-on AI and automation experience, enabling smarter, data-driven product features.
• He ensures Catalyst solutions are built with scalability, maintainability, and commercial readiness in mind.

His leadership strengthens Catalyst’s ability to deliver mission-critical software with technical excellence and operational impact.